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Strategic Business Analyst, GlaxoSmithKline, Pittsburgh, PA
Strategic Business Analyst
Requisition ID: 46336
Position: Full-Time Regular
Functional area: Information Technology
Location: Pittsburgh, Pennsylvania
Required degrees: Bachelors Degree
Experience required: 5 years
Relocation: Yes
Basic qualifications:
- Bachelor's Degree or commensurate work experience.
- Demonstrated business acumen with GSKCH and GSK Pharmaceuticals organizational savvy.
- Prior effective negotiation and account management skills.
- Ability to use data to help develop situation
analysis across GSK CH product portfolio which leads to optimal
structure and resource allocation of the Professional Marketing/Sales
function.
- Utilization of database tools for targeting, goal setting and measurement of business results.
- Effective understanding of Brand Planning, budgeting
and financial principles and processes along with modeling techniques
of both regression and projection analysis.
Preferred qualifications:
Knowledge of audited data/information service
companies and their products (Wolters Kluwer Health Information
Services, AC Nielsen, etc.)
Details:
- Act as point person for integrated launch plans and strategies that include marketing initiatives.
- Execute Marketing supported programs specific to Medical and Dental Zone geographies.
- Provide clear and consistent feedback to Professional Marketing on effectiveness of strategies and/or tactics.
- Ensure that the execution of local marketing tactics
for Medical and Dental selling teams are in alignment with product
strategies.
- Assist in the development of annual call plans, using
all available data points for Medical and Dental Zone Sales Directors
and Division Sales Managers.
- Directly influence the credibility of Medical Dental
Marketing/Sales data and measurements. Co-manage the integrity,
analysis and utilization of recommendation, prescription, & audit
databases. Develop standard operating procedures for use of the
data.
- Interact with Market Research and has regular contact
with GSK Pharmaceuticals and other co-promote partners as needed to
deliver the business requirements.
Click Here to Apply (Enter Requisition ID: 46336)
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