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Director of Research, Hitwise, New York, NY
Director of Research
The Hitwise Research Team’s mission is to ‘bring
Hitwise data to life’ through client interactions, staff briefings, custom
research reports, press releases and speaking events. It is through the work of
the Hitwise Research team that clients, staff, the industry, bloggers and
academics realize the power of applying Hitwise Competitive Intelligence to
marketing programs.
Hitwise is currently looking for a Director of
Research for the Hitwise US market, based in New York City. Details of the
position are as follows:
Primary
Responsibilities
Client Interaction
-
Develop and execute
consulting methodologies based on Hitwise Competitive Intelligence
data
-
Prepare for and attend
key client retention meetings with clients
-
Attend strategic new
business meetings – when required
-
Analytical
Writing/Speaking Engagements
-
Write Market Insight
report for specified client requirements: 1/quarter
-
Case studies – when
required
-
Speak at leading
industry events
-
Contribute to Hitwise Intelligence
Blog
Influencer/Industry Relations
-
Brief Industry
Influencers on the Hitwise Service
-
Develop mutually
beneficial marketing opportunities such as co-branded reports, events,
etc.
-
Data
Analysis
-
Under direction of GM,
Worldwide Research, perform periodic analysis of key verticals to support market
research reports
-
Monitor key verticals for data trends, key
insight
Core Competencies
-
5-7 years
experience
-
Proficient in Microsoft
Excel, Access, Word and either SSPS or SAS
-
Consulting engagement
manager experience
-
Excellent writing and
public speaking skills (writing samples and presentation examples
required)
-
Successful experience
interfacing with clients in a pre and post sales environment
-
Ability to understand
client business issues and suggest application solutions
-
Experience with online
measurement software/services a plus
-
Quantitative and qualitative market research
experience a plus
Apply
Now!
Company Info:
Hitwise,
an Experian company was founded in February 1997 as a solution to a new
problem – only the large websites, such as Yahoo!, MSN and Amazon
were being monitored comparatively and data on websites with a more
limited reach, such as Colgate, Nissan, and L’Oreal – was
not available.
The reason for this is
that the methodology used by the existing online measurement companies
was not cost effective and so could not effectively scale to measure a
medium like the Internet. These companies simply applied the
television ratings methodology (software sitting in a person’s
home) to the Internet. As a result, only a relatively small
number of people (10,000 to 50,000) people were able to be monitored,
which meant only a relatively small number of websites (top 1000) were
reported in the rankings.
Instead, Hitwise applied
a new measurement method to the new medium, realizing that by working
with ISP networks, (instead of recruiting individual panel members) it
would be possible to anonymously monitor more people, and therefore
report on more websites. Using this new method Hitwise could cost
effectively and anonymously monitor millions of Internet users, and
therefore report on hundreds of thousands of websites, in addition to
the top few.
As a result, while many
other measurement companies have relatively small client bases, Hitwise
data is relevant to over 1 million online businesses.
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