Job Location: Lexington, MA 02421
Employment Type: Full time
Career Type: Marketing
Experience Required: 5-9 Years
Job Description
Keywords: Segmentation, ecommerce, online marketing, analytics,
customer segment, email marketing, trigger campaigns, direct mail
Segment Marketing Manager
As part of our marketing team, you will be responsible for managing a
high potential customer segment, sizing the growth opportunity, and
developing an integrated marketing plan to achieve your results.
Responsibilities:
- Manage the P&L for a specific customer segment
- Manage a team of direct reports with channel responsibilities in
areas such as email, direct mail, and trigger based marketing campaigns
- Drive the implementation of plans across the website and all customer touch points
- Act as advocate for this customer segment internally
- Champion differentiated service levels, a customized relevant
experience across all touch points, and new product strategies to meet
the segment's needs
Requirements:
- 7-10 years of analytic-driven direct marketing experience, with a track record of accomplishments and innovation
- Demonstrated ability to structure and implement marketing strategies
- Relevant experience in an e-commerce/direct sales company or email marketing
- Strong skills with both qualitative and quantitative data
- Demonstrated leadership and strategic thinking abilities
- MBA a plus
About VistaPrint
VistaPrint (NASDAQ: VPRT) is the online leader of small business
graphic design, printing and marketing services. Our vision is to help
millions of small businesses worldwide grow their businesses. Having
served more than 12 million customers, VistaPrint has experienced 30
consecutive quarters of growth. Currently shipping to over 120
countries, the company has a $1.6+B market cap, a 68% annual organic
growth rate and a $19B market opportunity.
To Apply
