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Sr. Marketing Reseach Analyst, BD (Becton, Dickinson and Company), San Jose, CA
Title: Senior Marketing Reseach Analyst – MAR1000U
Description
Job Summary
Researches and analyzes the company's markets,
competition and product mix. Performs literature research, analyzes and
summarizes data, and makes presentations on new market and technical
areas. Works closely with the Marketing group to design primary and
secondary market research analysis according to business requirements.
Analyzes the competitive environment and future trends and makes
recommendations. Assists in the preparation, presentation
and follow up of research proposals. Provides guidance and support to
design marketing research programs to improve new product development,
increase awareness of critical market conditions and trends and guide
marketing and sales programs. Performs analyses in the areas of
marketing practices and trends, potential customers, sales coverage,
market size, competitors, penetration and product preferences. Works on
complex problems in which analysis of situations or data requires an
in-depth evaluation of various factors. Exercises judgment within
broadly defined practices and policies in selecting methods, techniques
and evaluation criteria for obtaining results.
Knowledge and Skill
* History of accomplishment in market research.
* Experience researching, compiling, and analyzing data from multiple sources.
* Proven ability to think strategically.
* Ability to utilize time management skills to effectively manage constant shifts in priorities.
* Effective prioritization skills, with attention to details while maintaining overall perspectives.
* Advance knowledge of Excel, Word, PowerPoint and various relational database systems.
* Excellent writing skills (specifically, translate data into trends and concepts for presentation materials.)
Qualifications
* Education and Experience
* Requires a Bachelors degree
* 3 to 5 years of experience in market research, competitive analysis and product planning is required.
* Advance knowledge of Excel, Word, PowerPoint highly preferred
Profile
Job Category: Marketing Research
Location: United States-California-San Jose
Shift: First Shift / Day Job
Relocation Available: No
To Apply:
http://www.bd.com/us/careers/
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