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Sr. Direct Marketing Specialist, Forrester Research, Inc., Cambridge, MA
Job Title : SENIOR DIRECT MARKETING SPECIALIST - EMEA
Location : Cambridge, MA, UNITED STATES
Requisition Number : SDMA
Job Type : Fulltime
Forrester Research, Inc. (Nasdaq: FORR) is an
independent technology and market research company that provides
pragmatic and forward-thinking advice to global leaders in business and
technology. For more than 24 years, Forrester has been making leaders
successful every day through its proprietary research, consulting,
events, and peer-to-peer executive programs. For more information,
visit www.forrester.com.
Senior Direct Marketing Specialist -- EMEA
Cambridge, MA
Forrester Research seeks a highly motivated,
results-oriented individual to define, execute, and direct the
marketing activities to generate high-quality leads that ensure the
achievement of bookings commitments of our 300+ Global sales
organization. The Senior Direct Marketing Specialist reports to the
Director, Marketing Programs.
Responsibilities:
- Manage global lead generation and client retention
direct marketing campaigns including campaign creation, execution,
analysis, and reporting.
- Develop smart targeting strategies through appropriate segmentation.
- Drive direct marketing innovation, such as lead nurturing, automated
life-cycle messaging and trigger-based, automated email programs.
- Lead project-related relationships with vendors such as print and
mail house, lead generation companies, list brokers, and creative
agencies.
- Act as campaign liaison, interacting with various internal clients to ensure campaigns are kept on schedule and on target.
- Utilize past experience to increase campaign effectiveness and improve campaign results.
- Proactively communicate internally, particularly to the sales force
before, during, and after all major programs, to gain input, build
trust, and increase effectiveness.
- Act as team leader to provide guidance and support to the team.
- Aid in the governance of Forrester?s global contact management rules.
Requirements:
- B.A./B.S. degree or equivalent in marketing, communication, or business.
- A minimum of four years of direct marketing experience working in the B2B industry.
- Solid understanding of email marketing best practices in strategy,
deliverability and creative templates and experience working with
external e-mail service providers.
- Demonstrated success with programs that increased customer usage, loyalty, and new-client acquisition.
- Good analytical and 'what-if' abilities -- drawing conclusions from
data, developing multiple scenarios, and thinking rationally about
programmatic solutions.
- Proficiency with Siebel or other CRM system.
- Track record of strong teamwork.
- Organized, ambitious with a hands-on attitude, demonstrated
willingness to tackle projects, and impeccable follow-through on
commitments.
- Must be a quick, eager, and self-directed learner.
Forrester Research is an equal opportunity/affirmative action employer; M/F/D/V are especially encouraged to apply.
To Apply:
http://forrester.hodesiq.com/careers/job_detail.asp?JobID=1234656&user_id=
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