Company Overview (Name confidential)
Founded in 1982, the company has become a full-service, marketing services organization capable of developing, designing and executing a wide range of marketing communications programs. The company has a collection of in-house marketing and distribution resources, which are combined to offer customers a single-source business solution. This is not simply a fulfillment operation, a contact center or a creative agency. Their strength lies in their ability to combine different types of services into a single, focused effort.

Once the team determines the best way to communicate and keep in touch with customers, dealers, or buyers, it can put together and execute a complete program. It may be through telemarketing, direct mail, interactive media or their state of the art fulfillment operations. It may be an owner loyalty initiative, a service follow-up program, or a consolidated document distribution effort.

The company's vision is to be recognized as the leader in providing dialogue business solutions, measured by customer loyalty, attracting and retaining its own outstanding employees, remaining deeply involved in the Detroit/Ann Arbor community, and achieving healthy financial growth.

The company started as a printing and fulfillment company serving the automotive industry.  But, over the years, it has grown and integrated its capabilities to include a remarkably complete set of offerings so that they can apply the right communication tools to deliver the desired results in the most efficient and effective way possible.  Just some of their capabilities include:

• Mail Consolidation and Management
• Event Marketing
• Incentive and Loyalty Programs
• Benefit Administration
• Pharmaceutical Detailing
• E-Commerce and Internet
• Advertising
• Outbound and Inbound Telemarketing

Today, the company works for dozens of major companies in a wide range of industries including some of the largest brands in the world.  These include

Automotive	Auto Aftermarket	Health Care & Pharma	Retail & Consumer	Travel & Leisure
DaimlerChrysler	ACDelco	McNeil	HoneyBaked Ham	Walt Disney Company
Ford Motor	Delphi	Ortho-McNeil	Procter & Gamble	Motown Historical Museum
General Motors	OnStar	TAP Pharmaceuticals	Allied Domecq	American Airlines
Nissan/Infinity	Visteon	Health Alliance Plan	ConAgra Foods	Northwest Airlines
VW/Audi	Goodyear			Delta Airlines

Starting with just 15 employees in 1982, the company has grown to over 600 housed in its state of the art facility.  It remains privately held. 

Opportunity
While the company has long had direct and database marketing capabilities, these have essentially been focused on the execution of programs designed and evaluated by third parties.  The management has concluded that as a truly full service organization.  The company should build the capability to design, execute and analyze these programs. They are building this capability with the addition of proven talent from the industry.  The Director of Database Analysis is one of the critical roles.
 
Position Summary
The Director of Database Analysis will be responsible for the analysis and management of all list functions in support of corporate direct marketing and research activities. The Director will manage the translation of marketing requirements to segmentation analysis, business requirements, technical requirements, operational requirements and post analyses in a closed loop process.

Specifically, the Director will ensure the company provides additional value to their clients through deeper analysis of the data and offering more opportunities to increase the impact of their efforts.  This person will oversee list definition, compilation, selection and acquisition, list maintenance, and all quality control activities for postal and e-commerce activities. He/she will work with data teams and IT to ensure accurate, error-free mailing activities. The Director will manage all related department personnel and budgets, and ensure that the organization is operating effectively and efficiently. 

Specific responsibilities will include:

1. Client Audience Segmentation - The Director will lead the required segmentation research and analysis to define the key parameters for all database marketing efforts.
2. List Management and Communication Operations - The Director will be responsible for all strategic and operational aspects of developing lists from house files, working with outside vendors and client files to develop prospecting lists. The Director will help develop mailing strategies including modeling.  The Director will coordinate with the Director of Direct and Database Marketing and the leaders of all departments that comprise Budco’s direct marketing program.  This group will develop and maintain a mail calendar of all activities in order to coordinate activities across the company and avoid conflicting communications to the external audiences.
3. Data Quality - The Director will be responsible for working both within the organization and with external vendors to ensure that the data utilized is relevant, accurate, and timely. He/she will be responsible for ongoing campaign management execution quality and will direct corporate projects related to improving data quality and list operations.  
4. Leverage Data to Better Service Clients - This person needs to have the ability to understand the goals/objectives of a program and provide recommendations to the clients.  This may be in the form of data to use, persons to contact, etc.
5. Campaign and Operational Analysis - The Director will work with business owners to coordinate appropriate post-campaign analyses regarding the effectiveness of the operations, data, and list. He/she will ensure that analyses across all involved departments are aligned in their findings and will make continuous improvements to effectiveness and efficiency.
6. Program Operations Development and Quality Assurance - The Director will work with all internal functions to lead operational program functional quality, program development, and enhancements activities.  He/she will work with the IT organization to ensure programs meet operational client requirements..  
7. Department Management  - The Director will be responsible for the organizational effectiveness and efficiency of the department.

• Ensure department is properly organized and staffed as appropriate
• Manage personnel as required
• Ensure that all operating processes are in place and operating effectively
• Develop and manage budgets
• Train and develop the organization

Organization
Director will report to VP Marketing and Product Development.

Key Qualifications
The successful candidate will be a proven expert in data analysis and campaign management, ideally with companies highly dependent on database and direct marketing.  Specific requirements include:

1. Data Analysis – The candidate must have proven skills in all aspects of direct marketing data analysis including modeling and post-analysis.
2. Campaign Management – The successful candidate must have broad and deep experience in all aspects of list management and campaign management for both postal and e-delivery campaigns.  They must be knowledgeable about outside list sources.  Further, they must have experience with email marketing. Finally, they must be familiar with leading campaign management software.
3. Action-Oriented Leader – The candidate must be a motivated, proactive leader, a self-starter comfortable with working in a high output organization.  He/she must be a team player with a can-do attitude and a get-it-done mentality that can work through and with a wide range of individuals and departments. They must be able to find their own way through a complex organization and take charge of their business.  And, they must perform their job with a sense of urgency.
4. Complexity – The candidate must be process and detail oriented.  They must be experienced in working with large amounts of complicated data, because data quality is essential to the success of the program. 
5. Organizational skills – This role requires the candidate to be able to work effectively with the sales, marketing and production organizations as well at IT, translating the needs of one into the project requirements of the other.  It will take knowledge of and experience with all these functional areas to make this happen efficiently.  In addition, the candidate must be able to not only manage and develop their own team, but also marshal resources outside of the immediate team to accomplish business goals.  All this implies the ability to quickly understand the nuances of how the organization truly functions and how to get things done through formal and informal channels.  This candidate must be a quick study and self-starter.  They must listen well, absorb and process important information, and earn the respect and trust of others in a new environment through honesty and commitment to teamwork. 
6. Coach and manager – Part of the job is to select, train, and develop their own staff and continue to build the organization as a competitive advantage for the company.
7. Solid educational background.  Undergraduate degree is required.

Professional Opportunity
The position is personally and professionally attractive because:

1. It offers an opportunity for the director to establish and lead a new and important function of this highly successful organization.  It is critical to the success of the company and it will take a special executive who is not afraid of big challenges.
2. It offers exposure to the top management and positions the successful director for increased responsibilities.
3. It offers a comfortable lifestyle for the candidate and their family based on the competitive compensation package combined with the lifestyle available in the area.

For further interest, submit resume to dcelistan@gpllc.com

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