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Commercial Analysis Advisor/Manager, GlaxoSmithKline, RTP, NC
Commercial Analysis Advisor/Manager - Consumer Analytics
Requisition ID: 51687
Position: Full-Time Regular
Functional area: Marketing
Location: Research Triangle Park, North Carolina
Required degrees: Bachelors Degree
Relocation: No
Basic qualifications:
* BS in Marketing, Statistics, Engineering,
Operations Research, or other quantitative decision science field. 5
years professional experience in promotion analysis, database
marketing, marketing mix modeling, customer segmentation analysis,
marketing research, or forecasting.
* Minimum of 3 years consulting. Knowledge of multivariate statistics,
experimental design, segmentation, and/or predictive models. Experience
applying advanced modeling and database marketing skills to the
pharmaceutical, consumer, manufacturing, or financial services
industries. SAS experience.
Preferred qualifications:
* MA, MS, or Ph.D. with concentration in marketing,
statistics, engineering, operations research, or other quantitative
decision science field.
* Consulting experience with the expertise focused on statistical analysis and modeling.
* In depth knowledge of statistics (segmentation, predictive models,
etc.), experimental design, sampling frame design, and advanced
analytical software.
Details:
Develop proposals for experiments, statistical
models, or other analytic approaches to measure the impact of Direct To
Consumer (DTC) advertising and promotional campaigns (including mass
media spends, customer relationship marketing, point-of-sale
promotions, coupons, consumer-oriented rebates, patient compliance
programs, and new channels such as social media, online video, mobile,
etc.) on sales, profit, market share and customer
awareness/trial/usage/loyalty; model future/potential impact of
promotion options. Develop recommendations for allocation of DTC
expenditures across multiple brands and promotion options/mix. Seek new
methods/processes and develop innovative techniques for modeling DTC
promotional activities and measuring promotional effectiveness;
recommend allocation alternatives as new opportunities arise within the
business or where no historical benchmarks exist. Leverage
longitudinal patient level data sources to provide analysis with
respect to consumer compliance, persistency, and switching patterns
through segmentation and other analytic methods. Provide insights with
respect to utilization of patient level data for targeting, resource
allocation, forecasting, and managed market initiatives. Leverage
consulting, communication and presentation skills (both oral and
written) to present technical concepts to non-technical
audiences. Leverage offshore analytic resources and collaborate
with internal partners such as Commercial Analysis Therapy Teams,
Finance/Forecasting, Integrated Marketing and Media Solutions (IMMS),
and Managed Markets to integrate information and insights and maximize
business recommendations.
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