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Sr Manager II, Analytics – CPG Market Mix Modeling, Fortune 500 CPG - Arkansas. Sept 4, 2009
Sr Manager II, Analytics – CPG Market Mix Modeling
$110k - $112k + bonus + relo
Fortune 500 CPG – Arkansas
Must be US Citizen, Green Card or PR
Reports to Director of Analytics
Focus on this role is hands-on expertise in market mix modeling –
panel data, shopper data and a lot of ad-hoc analysis and modeling of
print, radio or tv – very cross functional.
- Drives the execution of multiple business plans and projects for Customer Insights department
- Manages the implementation of a marketing mix
analytical process by leveraging technical expertise to identify and
adopt best practices for retail marketing mix insights
- Develops actionable strategies and presents
recommended business actions to various stakeholders Drives business
decisions by translating business issues into statistical analyses
- Ensures team performance by managing daily activities
of external consultants; and overseeing data collection, methodology
development, statistical model development, and presentation of
findings.
- Designs and manages statistical models by determining
the scope of research; selecting the research vendor; determining the
experimental design; validating the model accuracy in answering the
business questions; outlining the analytical plan; and developing the
business recommendation. Synthesizes information by interpreting
research results; reconciling learning from disparate studies;
resolving conflicting pieces of information; and integrating complex
studies into simple concepts.
- Ensures consumer insights are incorporated into category marketing plans
- Assesses aspects of marketing effectiveness by
identifying business issues needing explanation; analyzing consumer
behavior patterns and media data to determine the effectiveness of
marketing; and providing solutions to increase marketing effectiveness
to the consumer.
Minimum Qualifications for the Position: (Applicants must possess all of the following to be considered.)
8 years experience in Marketing Analytics syndicated research (an
absolute must have), including the management and performance of
marketing mix modeling across at least I of the following areas: print,
radio, television, and Internet; measuring advertising responses; and
pricing and promotion models.
Additional Preferred Qualifications:
3 years experience in managing external resources (for example,
consultants, suppliers) resources (screening, coaching, training).
Master’s in Marketing, Mathematics, Statistics, or related field, with course work in Marketing and Statistics.
Qualified candidates send cover letter and resume to Linda@BentonSearch.com
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Vendors
R-Project for Statistical Computing
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