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Marketing Analytics Consultant, Atlanta area. Oct. 26, 2009
Marketing Analytics Consultant, Atlanta area
SUMMARY:
Growing Marketing Analytics firm seeking an experienced consultant to
work with clients to identify and develop solutions to marketing
problems. The Marketing Analytics Consultant will be responsible for
creating and implementing advanced analytical approaches to enhance
profitability and optimize amount and mix of spending on marketing
activities.
The right candidate has a mix of analytical and consultative skills
– possesses strong SAS skills, understands the value proposition
of data mining and analytical methods, and has experience in measuring
marketing ROI and optimizing marketing spend across media types and
customers. To be successful the consultant must have a strong work
ethic and a “nothing is beneath me” attitude.
PRIMARY RESPONSIBILITIES:
Research and develop analytical solutions to solve marketing problems,
including customer targeting for marketing campaigns,
loyalty/retention, customer segmentation, marketing mix, marketing
optimization, marketing ROI measurement, and customer satisfaction
measurement.
Consult heavily with business users to ensure that analytical solutions
are tailored to business needs and will support or result in actionable
customer strategies; participate in implementing solutions.
Use information design concepts and principles to create effective
presentations and other visuals that convey analytical results clearly
and effectively, present results to clients.
Approximately 25 percent of this position involves client interaction,
75 percent involves statistical and econometric analysis. Willingness
to be hands on is a must.
Enhance value of analytical solutions through demonstrating to clients
the usefulness of solutions, through measurement, and consulting to
enable client to better leverage solutions.
PRACTICAL WORK EXPERIENCE:
At least two years of experience in one or more of the following areas:
• Statistical model development utilizing SAS and other statistical programs
• CRM/Database Marketing/Analytics Consulting
• Marketing Mix Analytics and Optimization
• Marketing ROI Measurement
• Or academic research equivalent
EDUCATION REQUIREMENTS:
Education: BA, BS required; graduate degree preferred
Preferred disciplines of study include Economics/Econometrics,
Statistics, Operations Research, Industrial Engineering, Finance or
Mathematics. Also considered is a Business Administration, Marketing or
Management degree with a strong quantitative focus.
ADDITIONAL REQUIREMENTS:
• Strong general project management skills.
• Ability to collaborate and work within a team environment,
taking direction from and giving direction to teammates, ability to
work independently and manage time effectively.
• Ability to collaborate with clients to understand their needs,
develop analytical solutions to solve those needs, and communicate
solutions to client in a clear, simple, understandable manner.
• Experience in using SAS for analytics development.
• Strong understanding of marketing analytics, including the need
for marketing managers to justify their marketing spend, and the
analytical techniques that allow them to measure the benefit of various
marketing activities.
• Ability to work under stringent deadlines and be multi-task oriented.
ABOUT US:
FivexFive builds analytics solutions for marketers who need to
understand and justify return from their marketing expenditures. Our
goal is to reinvent the business of marketing ROI analysis by bringing
to market new solutions and technology allowing marketers to look
deeper into what’s driving their return on investment.
www.FiveXFive.com
This position is located in our offices in the Perimeter area of Atlanta.
For immediate consideration submit your resume directly to phopper@fivexfive.com .
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