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Sr Mgr, Targeting Execution and Analytics - NC.
May 1, 2010
Leading financial
services company seeks an experienced Analytics professional to design,
build and lead Direct Mail / Leads / Targeted Marketing execution and
analytics function, as well as, leverage internal and external
resources to achieve business goals and ensure results. The work of the
team is highly visible to top tier leaders and has substantial impact
on the future growth of the business. This position will work closely
with leadership in setting direction, determining objectives, ordering
priorities, clarifying expectations, executing analysis and managing
resources.
Key Accountabilities:
• Leads team of professionals in developing, maintaining, enhancing, analyzing and prioritizing direct marketing campaigns
• Outline and define appropriate analytic approach for various
client needs including pre and post-campaign analysis, measuring and
analyzing response to marketing offers and making appropriate
recommendations on enhancements to campaign strategy.
• Create ongoing standardized reporting processes that surface
customer insights from the database and customer relationship
management (CRM) applications.
• Develop campaign framework for testing, reporting, and analysis. Assume other responsibilities as requested or required.
• Proactively surface sales and marketing opportunities to clients.
• Primary tools will include SAS, SAS EG, SQL and others.
• Lead, challenge, motivate, and retain a diverse analytical/ process team.
• Execute customer/ financial/ market analysis for strategic and
tactical business decision support. Interpret and communicate results
of analysis and make recommendations.
• Actively promote individual career development; lead by example
and mentor others; prepare fair, accurate, timely, and thorough
performance reviews.
• Proactive, innovative, and creative in meeting partner, division, and enterprise needs.
• Stay current on industry trends, best practices, and challenges.
• Adhere to all Bank and government policies regarding privacy, and security of customer information.
Job Requirements: (Knowledge/ Experience):
Minimum
• Bachelors Degree in marketing, business, economics, or a related discipline, Master's degree a plus.
• Demonstrated experience in SAS, SAS EG and SQL.
• Broad knowledge of information based marketing or related field.
• 5 to 10 years significant leadership experience
• Experience with advanced statistical and analytic concepts.
• Experience leading database marketing team for B to C company
• Experience in financial services industry or consulting industry.
• Superior communications/ presentation/ project management skills.
• Experience interacting with Senior Leadership.
• Superior human capital management and team building skills..
• Effective communication, marketing, interpersonal, and presentation skills.
• Ability to collaborate with others, work independently, initiate
action, adapt to change, make difficult decisions, and accept
challenging assignments.
• Manage time and assist others in managing priorities and deadlines appropriately.
• Proven ability to establish credibility with partners, peers, teams, and leaders and use personal influence.
Email resume to resumes@rlzapinassociates.com
Analytics Consultant (Business Analyst/Customer Insight), UK. May 1, 2010
Analytics Consultant (Business Analyst/Customer Insight)....Home Based (South of England) and covering the UK
The role of the Analytics Consultant is to work with our customers as
part of a team that is responsible for analysing the unstructured voice
data, putting it into meaningful format and applying it against the
customer’s business goals and operational objectives. The role
applies to both our pre and post sales activities.
The principle business objectives we try to achieve for our customers are:-
• Reducing the cost of Contact Centre Operations
• Increase Revenue
• Improve customer service
• Drive change within their organisation
Suitable candidates will be prepared to travel to customer sites
throughout the UK (but be based in the South of England) and be
prepared for overnight stays. The role requires considerable Contact
Centre experience covering both the origination and implementation of
business and operational objectives.
Candidates who wish to apply should also have the following skills, experience and qualifications:
• Experience of working for a Business Process/Customer Management Outsourcer
• Analytical/statistical/data modelling or six sigma experience (handling and manipulating raw data)
• Advanced Microsoft Excel skills
• Project Management – experience of leading a project and using Project Management methodology
• Communication Skills - Excellent communication skills, both
formal and informal, in one-to-one and one-to-many situations. Well
honed presentation skills.
• Consultancy/business improvement experience would be
advantageous - experience of working on client activities that involve
the analysis of specific business areas and the presentation of the
results and recommendations back to the customer.
Interested? To apply for this position please email your CV and covering letter to sandra@businesssystemsuk.com
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