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Lead Analyst, Customer Loyalty - NYC.
June 27, 2010
Lead Analyst, Customer Loyalty - NYC
My client, a recognized world leader with a unique approach to
understanding customer insight and targeting marketing offers seeks a
seasoned modeler/analyst. You will:
• Lead the development of targeting strategies to support customer-centered communication for major retailer
• Mine consumer data for actionable insights that drive deeper understanding of Retailer’s customer base
• Invent analytical methodologies that enable data-driven content
in all communication vehicles (direct mail, e-mail, and on-line)
• Ensure work is disciplined; develop quality control procedures and champion their wide-scale adoption
• Provide measurement and analysis to evaluate success of Communications Test Plan and other strategic projects
• Mentor junior analysts in the application of analytical techniques and technical skills development
Experience and Skills
• Master’s degree in Statistics or other quantitative discipline required
• Minimum of eight years hands-on experience leading the
development of customer targeting models, preferably for a large (10MM+
customer) direct mailer
• Broad experience in the application of modeling techniques to
include linear and non-linear methods with particular focus on
predicting direct response
• Expert knowledge of analytical techniques to include clustering,
factor analysis, customer segmentation, lifetime value, and time-series
analysis
• Familiarity with on-line customer data analysis including the
integration of clickstream and e-mail promotion data in response
modeling
• Proficient SAS programmer; experience designing automated modeling tools preferred
• Highly skilled at navigating large databases with complex architectures
• Comfortable working in Linux or Unix operating environment
• Proficient with Microsoft Office products including PowerPoint and Excel
Email resumes to resumes@rlzapinassociates.com
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